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C.C. ChapmanDavid Meerman ScottC. C. ChapmanAnn Handley3 editions

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

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4 credited authorsSearch language english

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C.C. Chapman
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David Meerman Scott
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C. C. Chapman
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Ann Handley
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