Content rules

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Content rules

Ann Handley

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Ann HandleyPublished 2011cover on file

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Main catalog entry More like this

Publisher	Wiley
Pages	282
Search language	simple
ISBN_10	0-470-64828-7 primary
ISBN_13	978-0-470-64828-5 primary

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Publication-specific alternatives linked to the same work.

Content RulesAnn Handley, C. C. Chapman
CR
Content Rules
Ann Handley, C. C. Chapman | Wiley & Sons, Limited, John | 2020
Content RulesAnn Handley, David Meerman Scott, C. C. Chapman, C.C. Chapman
CR
Content Rules
Ann Handley, David Meerman Scott, C. C. Chapman, C.C. Chapman | Wiley & Sons, Incorporated, John | 2010