Loading edition detail...
Preparing this view.
Join BookitisSave favorites, build lists, and follow creators.
Preparing this view.
Al Ries
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
| Edition | 1st ed. |
|---|---|
| Publisher | HarperBusiness |
| Pages | 304 |
| Search language | simple |
| ISBN_10 | 0-887-30764-7 primary |
Publication-specific alternatives linked to the same work.