Focus
The Future of Your Company Depends on It
Bookitis Pick
F
Image source: Open LibraryAl RiesFirst published 19968 editions
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
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First publish date 19961 credited authorSearch language english
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- Open Author
Al Ries
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