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Al Ries
The author argues that pointless mergers and acquisitions in the name of growth often blur a company's "focus"--the category a product or service occupies in the customer's mind.
| Edition | 1st ed edition |
|---|---|
| Publisher | HarperCollins Publishers |
| Pages | 320 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-887-30764-7 primary |
| ISBN_13 | 978-0-887-30764-5 primary |
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