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Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
| Publisher | Taylor & Francis Group |
|---|---|
| Pages | 1000 |
| Search language | english |
| ISBN_13 | 978-1-138-12408-0 primary |
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