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Book detail
This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.
| Publisher | Routledge |
|---|---|
| Pages | 1296 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-805-85603-X primary |
| ISBN_13 | 978-0-805-85603-3 primary |
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