Handbook of consumer psychology

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Cover for Handbook of consumer psychology

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Frank R. KardesPaul M. HerrCurtis P. Haugtvedt3 editions

This handbook contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behaviour.

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3 credited authorsSearch language english

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Frank R. Kardes
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Paul M. Herr
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Curtis P. Haugtvedt
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