My life in advertising ; Scientific advertising

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My life in advertising ; Scientific advertising

Claude C. Hopkins

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My life in advertising ; Scientific advertisingClaude C. Hopkins

Claude C. HopkinsPublished December 19662 title views

This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).

Main catalog entry More like this

Publisher	Crain Books
Pages	318
Format	Hardcover
Search language	english
ISBN_13	978-0-872-51004-3 primary
ISBN_10	0-872-51004-2 primary

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