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My Life in Advertising & Scientific Advertising

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Claude C. HopkinsFirst published 19669 editions

This volume contains two landmark books by Claude C. Hopkins. [Scientific Advertising](/works/OL4114632W)—the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, [My Life in Advertising](/works/OL2702311W).

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First publish date 19661 credited authorSearch language english

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  • Claude C. Hopkins

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