Strategic Marketing Planning

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Strategic Marketing Planning

Colin Gilligan, Richard M. S. Wilson, Tony Hines

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Strategic Marketing PlanningColin Gilligan, Richard M. S. Wilson, Tony Hines

Colin Gilligan, Richard M. S. Wilson, Tony HinesPublished 20193 title views

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

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Publisher	Taylor & Francis Group
Pages	576
Search language	english
ISBN_13	978-1-138-77521-3 primary

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Image source: Open Library
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