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Strategic marketing planning

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Cover for Strategic marketing planning
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Richard M. S. WilsonColin GilliganTony HinesRichard M. Wilson8 editions

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

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4 credited authorsSearch language english

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  • Richard M. S. Wilson

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  • Colin Gilligan

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  • Tony Hines

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  • Richard M. Wilson

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