Strategic marketing planning

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Strategic marketing planning

Colin Gilligan

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Colin GilliganPublished 2009cover on file

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Main catalog entry More like this

Edition	2nd ed.
Publisher	Elsevier/Butterworth-Heinemann
Pages	552
Search language	english
ISBN_10	1-856-17617-7 primary
ISBN_13	978-1-856-17617-0 primary

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