Strategic Marketing Planning

Loading edition detail...

Preparing this view.

Strategic Marketing Planning

Colin Gilligan

Bookitis Pick

Strategic Marketing PlanningColin Gilligan

Colin GilliganPublished 20122 title views

'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises.

Main catalog entry More like this

Publisher	Taylor & Francis Group
Pages	648
Search language	english
ISBN_13	978-0-080-48114-2 primary

Other editions of this title

Publication-specific alternatives linked to the same work.

SM
Image source: Open Library
Strategic marketing planning
Colin Gilligan | Elsevier/Butterworth-Heinemann | 2009
1 views
Strategic Marketing PlanningColin Gilligan, Richard M. S. Wilson, Tony Hines
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. S. Wilson, Tony Hines | Taylor & Francis Group
1 views
Strategic Marketing PlanningColin Gilligan, Richard M. S. Wilson, Tony Hines
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. S. Wilson, Tony Hines | Taylor & Francis Group | 2019
Strategic Marketing PlanningColin Gilligan, Richard M. S. Wilson, Tony Hines
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. S. Wilson, Tony Hines | Taylor & Francis Group | 2019
Strategic Marketing PlanningColin Gilligan, Richard M. S. Wilson
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. S. Wilson | Taylor & Francis Group | 2015
Strategic Marketing PlanningColin Gilligan, Richard M. Wilson
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. Wilson | Routledge | 2012
Strategic Marketing PlanningColin Gilligan, Richard M. Wilson
SM
Strategic Marketing Planning
Colin Gilligan, Richard M. Wilson | Routledge | 2010