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Christopher Locke
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
| Edition | 1ST edition |
|---|---|
| Publisher | Perseus Books Group |
| Pages | 256 |
| Format | Hardcover |
| Search language | english |
| ISBN_10 | 0-738-20408-0 primary |
| ISBN_13 | 978-0-738-20408-6 primary |
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