Gonzo Marketing

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Gonzo Marketing

Christopher Locke

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Gonzo MarketingChristopher Locke

Christopher LockePublished October 1, 20011 title views

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

Main catalog entry More like this

Edition	Abridged edition
Publisher	Simon & Schuster Audio
Format	Audio CD
Search language	english
ISBN_10	0-743-50786-X primary
ISBN_13	978-0-743-50786-8 primary

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Image source: Open Library
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