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Christopher Locke
A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
| Publisher | Hardie Grant Books |
|---|---|
| Format | Paperback |
| Search language | english |
| ISBN_10 | 1-740-64035-7 primary |
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