Gonzo marketing

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Gonzo marketing

Christopher Locke

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Christopher LockePublished 20015 title viewscover on file

A new marketing approach emphasizes the guerrilla tactics of "Gonzo journalism," arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.

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Publisher	Perseus Pub.
Pages	240
Search language	english
ISBN_10	0-738-20408-0 primary

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Image source: Open Library
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