Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

Terence A. Shimp

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Cover for Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

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Terence A. ShimpPublished July 2, 20021 title viewscover on file

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Main catalog entry More like this

Edition	6 edition
Publisher	South-Western College Pub
Pages	672
Format	Hardcover
Search language	english
ISBN_10	0-030-35271-1 primary
ISBN_13	978-0-030-35271-3 primary

Other editions of this title

Publication-specific alternatives linked to the same work.

AP
Image source: Open Library
Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp | Thomson/South-Western | 2003
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AP
Image source: Open Library
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp | South-Western College Pub | July 2, 2002
AP
Image source: Open Library
Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp | Dryden Press | 2000
AP
Image source: Open Library
Advertising, promotion, and supplemental aspects of integrated marketing communications
Terence A. Shimp | Dryden Press | 1997