Advertising, promotion & supplemental aspects of integrated marketing communications

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Advertising, promotion & supplemental aspects of integrated marketing communications

Terence A. Shimp

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Cover for Advertising, promotion & supplemental aspects of integrated marketing communications

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Terence A. ShimpPublished 2003cover on file

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Edition	6th ed.
Publisher	Thomson/South-Western
Pages	650
Search language	english
ISBN_10	0-030-35271-1 primary

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Publication-specific alternatives linked to the same work.

AP
Image source: Open Library
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp | South-Western College Pub | July 2, 2002
AP
Image source: Open Library
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
Terence A. Shimp | South-Western College Pub | July 2, 2002
AP
Image source: Open Library
Advertising, promotion & supplemental aspects of integrated marketing communications
Terence A. Shimp | Dryden Press | 2000
AP
Image source: Open Library
Advertising, promotion, and supplemental aspects of integrated marketing communications
Terence A. Shimp | Dryden Press | 1997