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Principles of Direct and Database Marketing

Alan Tapp

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Cover for Principles of Direct and Database Marketing

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Alan TappPublished December 20002 title viewscover on file

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

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Edition	2nd edition
Publisher	Financial Times Management
Pages	435
Format	Paperback
Search language	english
ISBN_10	0-273-64681-8 primary
ISBN_13	978-0-273-64681-5 primary

Other editions of this title

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Principles of direct and database marketing
Alan Tapp | Financial Times Prentice Hall, Pearson Education Canada | 2008
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Principles of Direct and Databa...Alan Tapp
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Principles of Direct and Database Marketing
Alan Tapp | Pearson Education, Limited | 1998
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Principles of Direct And Database Marketing
Alan Tapp | Financal Times Management | February 28, 2005
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Principles of Direct and Database Marketing
Alan Tapp | Trans-Atlantic Publications | May 1998