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Principles of direct and database marketing

Alan Tapp

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Cover for Principles of direct and database marketing

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Alan TappPublished 20081 title viewscover on file

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

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Edition	4th ed.
Publisher	Financial Times Prentice Hall, Pearson Education Canada
Pages	517
Search language	english
ISBN_10	0-273-71302-7 primary
ISBN_13	978-0-273-71302-9 primary

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Principles of Direct and Databa...Alan Tapp
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Alan Tapp | Pearson Education, Limited | 1998
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