Principles of Direct and Database Marketing

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Cover for Principles of Direct and Database Marketing

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Alan Tapp5 editions

This title offers a focussed discussion of direct marketing linking academic theory to the everyday practices in the commercial world.

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Alan Tapp
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PO
Image source: Open Library
Principles of direct and database marketing
Alan Tapp | Financial Times Prentice Hall, Pearson Education Canada | 2008
PO
Image source: Open Library
Principles of Direct And Database Marketing
Alan Tapp | Financal Times Management | February 28, 2005
PO
Image source: Open Library
Principles of Direct and Database Marketing
Alan Tapp | Financial Times Management | December 2000
PO
Image source: Open Library
Principles of Direct and Database Marketing
Alan Tapp | Trans-Atlantic Publications | May 1998
Principles of Direct and Databa...Alan Tapp
PO
Principles of Direct and Database Marketing
Alan Tapp | Pearson Education, Limited | 1998