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Isobel Doole, Alexandra Kenyon, Robin Lowe
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
| Publisher | International Thomson Business Press |
|---|---|
| Search language | english |
| ISBN_13 | 978-1-473-75874-2 primary |
Publication-specific alternatives linked to the same work.
International Marketing Strategy
International Marketing Strategy
International Marketing Strategy
International Marketing Strategy