International Marketing Strategy

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International Marketing Strategy

Alexandra Kenyon, Robin Lowe, Isobel Doole

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Cover for International Marketing Strategy

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Alexandra Kenyon, Robin Lowe, Isobel DoolePublished 2016cover on file

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

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Publisher	Cengage Learning
Pages	465
Search language	english
ISBN_13	978-1-473-72370-2 primary

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IM
Image source: Open Library
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