International marketing strategy

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Cover for International marketing strategy

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Isobel DooleRobin LoweAlexandra Kenyon5 editions

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

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3 credited authorsSearch language english

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Isobel Doole
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Robin Lowe
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Alexandra Kenyon
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Editions

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IM
Image source: Open Library
International Marketing Strategy
Alexandra Kenyon, Robin Lowe, Isobel Doole | Cengage Learning | 2016
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IM
Image source: Open Library
International Marketing Strategy
Isobel Doole, Robin Lowe | Intl Thomson Business Press | April 22, 1999
International Marketing StrategyIsobel Doole, Robin Lowe, Alexandra Kenyon
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International Marketing Strategy
Isobel Doole, Robin Lowe, Alexandra Kenyon | Cengage Learning | 2025
International Marketing StrategyRobin Lowe, Isobel Doole, Alexandra Kenyon
IM
International Marketing Strategy
Robin Lowe, Isobel Doole, Alexandra Kenyon | Cengage Learning | 2022
International Marketing StrategyIsobel Doole, Alexandra Kenyon, Robin Lowe
IM
International Marketing Strategy
Isobel Doole, Alexandra Kenyon, Robin Lowe | International Thomson Business Press | 2019