International Marketing Strategy

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International Marketing Strategy

Isobel Doole, Robin Lowe

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Cover for International Marketing Strategy

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Isobel Doole, Robin LowePublished April 22, 19994 title viewscover on file

This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.

Main catalog entry More like this

Edition	2nd edition
Publisher	Intl Thomson Business Press
Pages	592
Format	Paperback
Search language	english
ISBN_10	1-861-52472-2 primary
ISBN_13	978-1-861-52472-0 primary

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