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Isobel Doole, Robin Lowe, Alexandra Kenyon
This text looks at context, techniques and strategies involved in successful international marketing. It sets out to provide a good balance of the theory and implementation behind international marketing.
| Publisher | Cengage Learning |
|---|---|
| Pages | 544 |
| Search language | english |
| ISBN_13 | 978-1-473-79593-8 primary |
Publication-specific alternatives linked to the same work.
International Marketing Strategy
International Marketing Strategy
International Marketing Strategy
International Marketing Strategy